Meet our founder

I would bake every day of my life if you let me!  I have been baking for the last 25 years, it is my passion, drive and joy.

Sweet Guilt By Angelica lowres

​I have been very fortunate to be surrounded by amazing cooks and chefs, from my childhood through adulthood.  While I obtained experience in the hospitality and luxury industry, I also managed to earn a BA in Hospitality, an MBA and a Masters in International Business at Florida International University.  As a Director of Sales and Marketing I have led the sales,  marketing and public relations team for some of the most acclaimed luxury resorts in the world, such as : The St. Regis Bal Harbour Resort, The St. Regis Bahia Beach, Canyon Ranch and the luxury portfolio of Sofitel Hotels and Resorts.  My career has permitted me to visit almost every corner of the world, which allowed my inquisitive mind and taste buds to try new dishes, expand my horizons and discover new flavors that inspire my cooking.

I always loved the art of baking; in college my roommate and childhood friend Zori and I always found an excuse to cook and host events.  Zori was an immense inspiration to my creativity in my 20’s, yet it was not until my early 30’s that I actually had the time to invent and create magical treats (including a few disasters along the way!) in my kitchen.  I still remember the aromas when my late Mother prepared her panettone, custards and turrone, and how I loved to watch her creation of these amazing sweets (and sneak a bite or two in the process).  I get inspired on a daily basis by the little things in life, from the incredibly simple to extremely complex and bold tastes.  My husband (he is my biggest fan and official product tester), extended family and friends are the pillar of my life; they have inspired me to start my own venture,  so here I am! ​

I love the joy that sweets bring to people of all ages; it is incredible how smiles get wider by the simple glimpse of a cupcake or a dessert!  This kind of joy inspires me every single time!

It is my hope that my artful sweets bring joy to you and your loved ones with a tiny taste of Sweet Guilt!

With love,

Angelica M. Lenox